Take it outside! Bowflex wanted to “air out” the look of their highly successful direct response ads. So they turned once again to the talents of Big Shot Pictures to put some muscle behind a basic idea. Big Shot was able to take the base concept of “I’m 41 and in the best shape of my life” to the next level, by producing a stunning cinematic commercial that tells a captivating story, all the while maintaining a direct response backbone. Take a beefcake, give him a story to tell, throw in some eye candy and a ton of sand, then drive that message home. It’s a real hybrid DR/Image spot, but based on the response… Big Shot has created another slammin’ success for Bowflex.
Randy Potter
Retired President
Nautilus
Big Shot Pictures is my first and only choice when it comes to creating ANY film, commercial, or video project for business. I can tell you that they helped build one of the most successful, sustained Direct Response Campaigns ever, reaching ANNUAL direct sales revenue of $485 Million! In doing so, Big Shot helped create one of the most recognized brands in the U.S. — BOWFLEX. I’ve personally worked with the principles of Big Shot Pictures for nearly 10 years. Not only are they experts at understanding what motivates consumers to respond to advertising, they are loaded with pure Creative Talent. Now that I am retired at 37 I can let my secret out to the business world…Big Shot Pictures and director JIM WALTER!
Copyright 2009 Big Shot Pictures. All Rights Reserved.
