CASE STUDY
Kroger Produce
For Big Shot Pictures, traveling with CB&S Advertising is like traveling with family. They sing, they bicker and they tell great stories. In this case, the destination was the farmlands of Salinas, California to shoot a fresh produce image spot. Because this was a departure from the usual price/item formula, there were a lot of expectations. First, the spot had to be executed with a certain amount of whimsy, while still selling the quality produce message. Good acting was imperative. Authentic farm country a necessity. And the art director demanded blue sky. Ever persistent, Big Shot Pictures made it all happen, including ordering up the blue sky. The resulting commercial won over the skeptics at Kroger and helped CB&S break new ground with their client.
Jim Card
Executive Producer
CB&S Advertising
"The Big Shot team has tremendous experience and a keen understanding of retail advertising, and food retailing in particular. We call Big Shot Pictures because we can rely on them to step in at any stage of production, come up to speed quickly, meet our budgets and deadlines, and add value and creativity. In short, we depend on Big Shot and will continue to do so for years to come."
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