After Big Shot Pictures helped NutriSystem create wildly successful campaigns for women across the country, generating millions of dollars and undeniable brand recognition, there was only one big question: what do you do for an encore? Well, you find a way to accomplish the same thing with men — by creating a memorable and engaging campaign that features a manly bunch of bulging, aging, but still fiercely competitive ex-jocks. Nine guys talking about weight loss? Okay. Nine celebrity athletes and sportscasters, with celebrity schedules and personalities all in one room, saying “Join Dan’s Team!” at the same time? Now, that’s a challenge. The results are both entertaining and inspiring. “Get Back in The Game” has now become the battle cry of “every man,” alongside of some of the biggest legends in sports and sports broadcasting. The outtakes are priceless (and stored in a secret vault), and so is the success of this new NutriSystem for Men campaign.
Shannon Dominello
VP Marketing
NutriSystem Inc.
“Big Shot Pictures has been instrumental at making Nutrisytem a huge financial success once again. Big Shot’s approach to a project is 100% collaborative, 100% professional and 100% effective. Not only is the quality of their productions superb, they also produce amazing results. To put it simply: they rock!”
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